A TV advertising analytics provider, Ace Metrix, just announced its top TV ads of 2010. In one category, automotive, the list was dominated by luxury brands. The scoring is completed by a national sample of 500 consumers. They take into account viewer engagement, persuasion, and consideration for purchase. The scores increased 17% for 2010 vs. 2009. The creative quality has really been stellar, as car companies become more and more creative with their ads. As the economy improves and economic situations prosper, we’ll continue to see an increase. Here are the top ten videos:
1. Nissan: Wouldn't It?
2. Infiniti: Infiniti M Blind Spot
3. Mercedes-Benz: Triumphant
4. Acura: Man Keeps From Hitting Santa & Sleigh
5. Acura: The Ace Body Structure
6. Nissan: Nissan we make them better Category: Automotive
7. Mercedes-Benz: What Is Performance
8. Mercedes-Benz: Trust Car In World You Can't Predict
9. Lexus: Most Advanced Driving Simulator
10. Lexus: Lexus Responded To Challenge
You can see all the videos right here: http://www.acemetrix.com/events/event/auto-2010
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